{"id":426,"date":"2026-06-30T13:00:00","date_gmt":"2026-06-30T13:00:00","guid":{"rendered":"https:\/\/potenting.com\/blog\/?p=426"},"modified":"2026-06-30T08:04:08","modified_gmt":"2026-06-30T08:04:08","slug":"why-is-website-speed-important-how-can-it-be-improved","status":"publish","type":"post","link":"https:\/\/potenting.com\/blog\/why-is-website-speed-important-how-can-it-be-improved\/","title":{"rendered":"Why is website speed important? How can it be improved?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"426\" class=\"elementor elementor-426\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f30ece1 e-flex e-con-boxed e-con e-parent\" data-id=\"f30ece1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7cae4 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"bc7cae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bc7cae4\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bc7cae4\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__bc7cae4\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eeeead e-flex e-con-boxed e-con e-parent\" data-id=\"2eeeead\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3becbdf elementor-widget elementor-widget-text-editor\" data-id=\"3becbdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When you enter a website, how long are you willing to wait for a page to load? Statistics show that if a website\u2019s loading time reaches 3 seconds, about 53% of users will leave it. This statistic clearly demonstrates how significantly loading speed can affect the success of a website. In addition to increasing the bounce rate, a slow website also impacts user experience and can increase the user drop-off rate, reducing users&#8217; trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-097882f e-flex e-con-boxed e-con e-parent\" data-id=\"097882f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-453a210 elementor-widget elementor-widget-text-editor\" data-id=\"453a210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>What is website speed?<\/h2><p>Imagine you go to a restaurant. To decide whether you will choose this restaurant again, you consider several factors\u2014for example, the environment, the staff\u2019s behavior, the quality of the food, and so on. Now suppose all of these aspects are of the highest quality, but it takes about 2 hours for your food to be prepared. In this situation, would you choose this restaurant again? It is unlikely.<\/p><p>Now think of a website instead of a restaurant. Imagine you enter a website that offers high-quality services, but to use those services you have to wait a long time for the website to load. (This is extremely frustrating.)<\/p><p>Website speed is the amount of time it takes for a browser to fully load a web page. If your website is slow, the user may not even realize it, because they leave the site as soon as they notice the delay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44d1f7b e-flex e-con-boxed e-con e-parent\" data-id=\"44d1f7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcc824 elementor-widget elementor-widget-text-editor\" data-id=\"5dcc824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Challenges of a slow website<\/h2><p>Some of the most important problems caused by slowness include the following:<\/p><ul><li><h3>User trust and conversion rate<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Various studies and research have shown that the higher a website\u2019s speed, the higher its conversion rate. In general, users trust fast websites more and prefer to stay on them.<\/p><ul><li><h3>Website SEO (Search Engine Optimization)<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Google considers speed just as important as quality and reliability. One of the most important ranking factors for websites is their speed. Therefore, if your website has a low loading speed, it will rank lower in Google search results.<\/p><ul><li><h3>User experience<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">If you provide a good user experience, the two factors mentioned above\u2014your SEO ranking and conversion rate\u2014will also improve. However, with a slow website, this is somewhat unlikely. The most important step in creating a user experience is website speed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"5f1c76d\" id=\"441\" src=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/06\/Challenges-of-a-slow-website.webp\" width=\"800\" height=\"400\" srcset=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/06\/Challenges-of-a-slow-website.webp 800w, https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/06\/Challenges-of-a-slow-website-300x150.webp 300w, https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/06\/Challenges-of-a-slow-website-768x384.webp 768w\" alt=\"Challenges of a slow website\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c17fc5d e-flex e-con-boxed e-con e-parent\" data-id=\"c17fc5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70c131b elementor-widget elementor-widget-text-editor\" data-id=\"70c131b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Ways to improve website speed<\/h2><p>After understanding how much website speed can affect a site\u2019s success, let\u2019s move on to the solutions and actions that can help improve it.<\/p><ul><li><h3>Page size<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">If you have knowledge of website development, you probably know how important optimized code is. The presence of video files, large JavaScript files, an accumulation of images, unoptimized CSS files, and so on can increase the website\u2019s weight and make loading time-consuming. One of the major challenges for developers is optimizing this issue.<\/p><p style=\"padding-left: 40px;\">To better understand this, consider the following example: you order a plate of pasta for one person in a restaurant, but it takes two hours to be prepared. Why? Because the chef prepared pasta for 10 people at once. When website files are not compressed, the same thing happens.<\/p><ul><li><h3>Custom fonts<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">The restaurant that took the pasta order does not have a suitable dish to serve it and only thinks about buying one after receiving the order. Using a custom font that is not optimized for a website can slow down the browser, because it has to download the font.<\/p><p style=\"padding-left: 40px;\">You have probably entered a website where the text is first displayed in a default font, and then the custom font loads later, which takes time to render properly. To prevent users from experiencing this issue, fonts must be optimized and properly implemented in web pages.<\/p><ul><li><h3>Unnecessary JavaScript<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">JavaScript is essential for building a website, but loading it where it is not needed can slow down page loading. The presence of unnecessary JavaScript files can cause two main problems:<\/p><ol><li style=\"list-style-type: none;\"><ol><li>Downloading these files can be problematic when their size is large.<\/li><li>If unnecessary code is executed, the browser has to process it, which takes time.<\/li><\/ol><\/li><\/ol><ul><li><h3>Server issues<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Website slowness is not only related to development; in many cases, it can be caused by infrastructure and resource limitations. As website traffic and the number of visitors increase, server resources must also scale up so that server-side processing can be handled properly and in a short amount of time.<\/p><p style=\"padding-left: 40px;\">For example, imagine your restaurant has 100 customers, but it only has the capacity to serve 50 people. This causes some customers to wait in line, while others may give up and leave.<\/p><p style=\"padding-left: 40px;\">Increasing server resources based on the website\u2019s needs and using a Content Delivery Network (CDN) are solutions to this problem.<\/p><ul><li><h3>Hosting location<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Imagine your restaurant also offers delivery. A customer from a distant area places an order, but by the time the food reaches them, it has become cold and low quality. To solve this problem, it is better for your restaurant to be located closer to your customers.<\/p><p style=\"padding-left: 40px;\">The same applies to web hosting. When the hosting location is far from your target audience and website users, network latency occurs. To provide a better user experience and reduce delays, it is better for your hosting to be as close as possible to your users.<\/p><ul><li><h3>Lack of caching<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Cache is a short-term memory where frequently used data is stored. When a user requests that data again, it is retrieved from the cache, which increases loading speed. It is recommended to use this feature so that users can access commonly used content more quickly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07a104e e-flex e-con-boxed e-con e-parent\" data-id=\"07a104e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aad7c3c elementor-widget elementor-widget-text-editor\" data-id=\"aad7c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"background: linear-gradient(135deg, #ffe4ec, #ffd1dc); padding: 32px; border-radius: 18px; text-align: center; box-shadow: 0 10px 25px rgba(0,0,0,0.08); font-family: Arial, sans-serif;\">\n\n  <h2 style=\"color:#b30059; font-size:28px; margin-bottom:12px;\">\n    \ud83d\ude80 Boost Your Website Speed Instantly\n  <\/h2>\n\n  <p style=\"color:#5a5a5a; font-size:16px; line-height:1.8; margin-bottom:18px;\">\n    A slow website loses visitors and rankings. With a powerful web hosting solution, your site loads faster, performs better, and delivers a smoother user experience.\n  <\/p>\n\n  <p style=\"color:#7a7a7a; font-size:15px; margin-bottom:24px;\">\n    Upgrade to premium hosting and unlock maximum performance for your website today.\n  <\/p>\n\n  <a href=\"https:\/\/potenting.com\/webhosting\/hosting\/\"\n     style=\"display:inline-block; background:#ff4d88; color:#fff; padding:14px 28px; border-radius:10px; text-decoration:none; font-weight:bold; font-size:16px;\">\n    \ud83d\udd25Buy Web Hosting\n  <\/a>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45bed7b e-flex e-con-boxed e-con e-parent\" data-id=\"45bed7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e31ce1d elementor-widget elementor-widget-text-editor\" data-id=\"e31ce1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>How to measure website speed?<\/h2><p>There are various tools available to test website speed that you can use. In addition to measuring speed and performance, these tools can also identify the causes of slowness. For example, they can tell you which page is causing your website to slow down.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe34699 e-flex e-con-boxed e-con e-parent\" data-id=\"fe34699\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04aba7b elementor-widget elementor-widget-text-editor\" data-id=\"04aba7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Finally<\/h2><p>In conclusion, website speed is one of the most important factors for success in the digital world, as it directly affects user experience, conversion rates, and a website\u2019s ranking in search engine results. Even if a website offers high-quality content and services, a slow loading speed can still cause it to lose a significant number of users. Therefore, optimizing factors such as page size, proper use of fonts, reducing unnecessary JavaScript, improving server performance, choosing suitable hosting, and using caching can play a crucial role in enhancing website performance. As a result, paying attention to website speed is not an option, but a necessity for success in the competitive online environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b951bf3 e-flex e-con-boxed e-con e-parent\" data-id=\"b951bf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-667ce84 e-con-full e-flex e-con e-child\" data-id=\"667ce84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1b323 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cc1b323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-question-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 448c-110.532 0-200-89.431-200-200 0-110.495 89.472-200 200-200 110.491 0 200 89.471 200 200 0 110.53-89.431 200-200 200zm107.244-255.2c0 67.052-72.421 68.084-72.421 92.863V300c0 6.627-5.373 12-12 12h-45.647c-6.627 0-12-5.373-12-12v-8.659c0-35.745 27.1-50.034 47.579-61.516 17.561-9.845 28.324-16.541 28.324-29.579 0-17.246-21.999-28.693-39.784-28.693-23.189 0-33.894 10.977-48.942 29.969-4.057 5.12-11.46 6.071-16.666 2.124l-27.824-21.098c-5.107-3.872-6.251-11.066-2.644-16.363C184.846 131.491 214.94 112 261.794 112c49.071 0 101.45 38.304 101.45 88.8zM298 368c0 23.159-18.841 42-42 42s-42-18.841-42-42 18.841-42 42-42 42 18.841 42 42z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1de4352 e-con-full e-flex e-con e-child\" data-id=\"1de4352\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75df006 elementor-widget elementor-widget-text-editor\" data-id=\"75df006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>FAQ<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6168311 elementor-widget elementor-widget-text-editor\" data-id=\"6168311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>1. What is website speed?<\/h3><p style=\"padding-left: 40px;\">Website speed refers to the amount of time it takes for a web page to fully load in a browser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be59586 elementor-widget elementor-widget-text-editor\" data-id=\"be59586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>2. Does hosting affect website speed?<\/h3><p style=\"padding-left: 40px;\">Yes, the quality and location of the hosting server play an important role in page loading speed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents<br \/>When you enter a website, how long are you willing to wait for a page to load? Statistics show that if a website\u2019s loading time reaches 3 seconds, about 53% of users will leave it. This statistic clearly demonstrates how significantly loading speed can affect the success of a website. In addition [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":437,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Seconds to Failure: Why Website Speed Determines Success<\/title>\n<meta name=\"description\" content=\"53% of users leave a site that takes over 3 seconds to load. Discover what causes a slow website and learn proven strategies to speed it up today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/potenting.com\/blog\/why-is-website-speed-important-how-can-it-be-improved\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Seconds to Failure: Why Website Speed Determines Success\" \/>\n<meta property=\"og:description\" content=\"53% of users leave a site that takes over 3 seconds to load. Discover what causes a slow website and learn proven strategies to speed it up today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/potenting.com\/blog\/why-is-website-speed-important-how-can-it-be-improved\/\" \/>\n<meta property=\"og:site_name\" content=\"Potenting Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/06\/What-is-website-speed-and-why-is-it-important.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"966\" \/>\n\t<meta property=\"og:image:height\" content=\"665\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nina Ash\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nina Ash\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/potenting.com\\\/blog\\\/why-is-website-speed-important-how-can-it-be-improved\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/potenting.com\\\/blog\\\/why-is-website-speed-important-how-can-it-be-improved\\\/\"},\"author\":{\"name\":\"Nina Ash\",\"@id\":\"https:\\\/\\\/potenting.com\\\/blog\\\/#\\\/schema\\\/person\\\/5352dda09406dc0bca262c800912b4c6\"},\"headline\":\"Why is website speed important? 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