{"id":1412,"date":"2026-08-27T09:30:00","date_gmt":"2026-08-27T09:30:00","guid":{"rendered":"https:\/\/potenting.com\/cs\/blog\/how-to-choose-the-right-domain-name-for-your-business\/"},"modified":"2026-09-28T02:51:25","modified_gmt":"2026-09-28T02:51:25","slug":"how-to-choose-the-right-domain-name-for-your-business-cs","status":"publish","type":"post","link":"https:\/\/potenting.com\/cs\/blog\/how-to-choose-the-right-domain-name-for-your-business\/","title":{"rendered":"Jak vybrat spr\u00e1vn\u00fd dom\u00e9nov\u00fd n\u00e1zev pro va\u0161e podnik\u00e1n\u00ed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1412\" class=\"elementor elementor-1412\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c51e0 e-flex e-con-boxed e-con e-parent\" data-id=\"12c51e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ec60b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"b0ec60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Na t\\u00e9to str\\u00e1nce nebyly nalezeny \\u017e\\u00e1dn\\u00e9 nadpisy.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tObsah\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b0ec60b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b0ec60b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__b0ec60b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c99409 e-flex e-con-boxed e-con e-parent\" data-id=\"4c99409\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba4d58 elementor-widget elementor-widget-text-editor\" data-id=\"8ba4d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prvn\u00edm krokem p\u0159i zah\u00e1jen\u00ed podnik\u00e1n\u00ed je v\u00fdb\u011br dom\u00e9nov\u00e9ho n\u00e1zvu. Mus\u00edm p\u0159iznat, \u017ee u\u017e p\u0159i tomto \u00fapln\u011b prvn\u00edm kroku je t\u0159eba b\u00fdt opatrn\u00ed a zvolit ten spr\u00e1vn\u00fd dom\u00e9nov\u00fd n\u00e1zev.<\/p><p>Na za\u010d\u00e1tku podnik\u00e1n\u00ed se m\u016f\u017ee v\u00fdb\u011br dom\u00e9nov\u00e9ho n\u00e1zvu zd\u00e1t jako jednoduch\u00e9 rozhodnut\u00ed. Jakmile ale va\u0161e firma poroste a lid\u00e9 si v\u00e1\u0161 dom\u00e9nov\u00fd n\u00e1zev nebudou um\u011bt zapamatovat nebo v\u00e1s pod touto zna\u010dkou nepoznaj\u00ed, zjist\u00edte, \u017ee jste zvolili \u0161patn\u011b. To u\u017e v\u0161ak m\u016f\u017ee b\u00fdt pozd\u011b.<\/p><p>P\u0159i v\u00fdb\u011bru dom\u00e9nov\u00e9ho n\u00e1zvu proto bu\u010fte opatrn\u00ed a \u0159i\u010fte se tipy, kter\u00e9 zde uv\u00e1d\u00edme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e45e43 e-flex e-con-boxed e-con e-parent\" data-id=\"7e45e43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e13e2 elementor-widget elementor-widget-text-editor\" data-id=\"19e13e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Pro\u010d je v\u00fdb\u011br dom\u00e9nov\u00e9ho n\u00e1zvu d\u016fle\u017eit\u00fd<\/h2><p>Kdybyste m\u011bli kamennou prodejnu nebo podnikali offline, neotev\u0159eli byste ji v ulici, kudy nikdo nechod\u00ed, ani na m\u00edst\u011b, kter\u00e9 by lid\u00e9 nedok\u00e1zali snadno naj\u00edt, kdy\u017e by se zeptali na va\u0161i adresu.<\/p><p>Dom\u00e9nov\u00fd n\u00e1zev je stejn\u011b d\u016fle\u017eit\u00fd jako um\u00edst\u011bn\u00ed kamenn\u00e9 prodejny, proto\u017ee je to adresa va\u0161eho online podnik\u00e1n\u00ed. M\u011bjte tak\u00e9 na pam\u011bti, \u017ee dom\u00e9nov\u00e9 n\u00e1zvy jsou jedine\u010dn\u00e9. Pokud si po\u017eadovan\u00fd dom\u00e9nov\u00fd n\u00e1zev nezaregistrujete co nejd\u0159\u00edve, m\u016f\u017ee v\u00e1s n\u011bkdo p\u0159edb\u011bhnout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de00a0f elementor-widget elementor-widget-image\" data-id=\"de00a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name.webp\" class=\"attachment-large size-large wp-image-901\" alt=\"The Importance of Choosing a Domain Name\" srcset=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name.webp 600w, https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name-300x169.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c50a732 e-flex e-con-boxed e-con e-parent\" data-id=\"c50a732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eadf332 elementor-widget elementor-widget-text-editor\" data-id=\"eadf332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Jak vybrat dom\u00e9nov\u00fd n\u00e1zev<\/h2><p>P\u0159i v\u00fdb\u011bru dom\u00e9nov\u00e9ho n\u00e1zvu byste m\u011bli zv\u00e1\u017eit n\u011bkolik v\u011bc\u00ed, mimo jin\u00e9:<\/p><ul><li><h3>Kr\u00e1tk\u00e1 dom\u00e9na<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">V\u00e1\u0161 dom\u00e9nov\u00fd n\u00e1zev by m\u011bl b\u00fdt kr\u00e1tk\u00fd a snadno zapamatovateln\u00fd. P\u0159edstavte si, \u017ee u\u017eivatel nav\u0161t\u00edv\u00ed v\u00e1\u0161 web a chce se na n\u011bj pozd\u011bji vr\u00e1tit, tak\u017ee si mus\u00ed pamatovat adresu va\u0161\u00ed dom\u00e9ny. A te\u010f si p\u0159edstavte, \u017ee je va\u0161e dom\u00e9na dlouh\u00e9 slovo se slo\u017eit\u00fdm pravopisem a podivn\u00fdmi \u010d\u00edsly. Toho u\u017eivatele jste nejsp\u00ed\u0161 ztratili, proto\u017ee si v\u00e1\u0161 dom\u00e9nov\u00fd n\u00e1zev nezapamatuje. Kr\u00e1tk\u00e1 dom\u00e9na s jednoduch\u00fdm pravopisem by proto m\u011bla pat\u0159it k va\u0161im hlavn\u00edm krit\u00e9ri\u00edm.<\/p><ul><li><h3>Poml\u010dky a \u010d\u00edsla<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Poml\u010dky mezi slovy v dom\u00e9nov\u00e9m n\u00e1zvu dom\u00e9nu jen h\u016f\u0159e \u010ditelnou a obt\u00ed\u017en\u011bji zapamatovatelnou. Dom\u00e9nov\u00fd n\u00e1zev tvo\u0159en\u00fd jedin\u00fdm slovem se snadn\u011bji p\u00ed\u0161e i \u010dte. Nedoporu\u010duje se ani pou\u017e\u00edvat v dom\u00e9nov\u00e9m n\u00e1zvu \u010d\u00edsla, proto\u017ee mohou u\u017eivatele snadno zm\u00e1st.<\/p><ul><li><h3>Zapamatovatelnost v \u010dase<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Vyhn\u011bte se m\u00f3dn\u00edm n\u00e1zv\u016fm, kter\u00e9 po \u010dase nemus\u00ed b\u00fdt popul\u00e1rn\u00ed, zapamatovateln\u00e9 ani vhodn\u00e9. V\u00e1\u0161 dom\u00e9nov\u00fd n\u00e1zev by m\u011bl vyjad\u0159ovat d\u016fv\u011bryhodnost a identitu va\u0161\u00ed zna\u010dky a svou hodnotu si udr\u017eet i v pr\u016fb\u011bhu \u010dasu.<\/p><ul><li><h3>Souvislost s podnik\u00e1n\u00edm<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Dom\u00e9nov\u00fd n\u00e1zev by m\u011bl reprezentovat va\u0161e podnik\u00e1n\u00ed a obor. Sna\u017ete se zvolit n\u00e1zev, kter\u00fd s va\u0161\u00edm podnik\u00e1n\u00edm souvis\u00ed, aby v\u00e1m pomohl i s budov\u00e1n\u00edm zna\u010dky. Mnoho dom\u00e9nov\u00fdch n\u00e1zv\u016f sice s firmami, kter\u00e9 zastupuj\u00ed, p\u0159\u00edmo nesouvis\u00ed, ale kdykoli je to mo\u017en\u00e9, doporu\u010duje se zvolit n\u00e1zev souvisej\u00edc\u00ed.<\/p><ul><li><h3>Pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Jako majitel firmy, kter\u00fd chce r\u016fst, byste m\u011bli zn\u00e1t jednu d\u016fle\u017eitou v\u011bc: v\u00fdznam Googlu. Sna\u017ete se do dom\u00e9nov\u00e9ho n\u00e1zvu zahrnout relevantn\u00ed kl\u00ed\u010dov\u00e1 slova, aby m\u011bl hodnotu z hlediska SEO a pomohl Googlu pochopit povahu va\u0161eho podnik\u00e1n\u00ed.<\/p><ul><li><h3>Dom\u00e9nov\u00e1 koncovka<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Krom\u011b samotn\u00e9ho dom\u00e9nov\u00e9ho n\u00e1zvu je tu i dom\u00e9nov\u00e1 koncovka, jej\u00ed\u017e v\u00fdb\u011br je stejn\u011b d\u016fle\u017eit\u00fd jako v\u00fdb\u011br n\u00e1zvu. Zvolte koncovku, kter\u00e1 se hod\u00ed k va\u0161emu podnik\u00e1n\u00ed. Dom\u00e9nov\u00fdch koncovek existuje mnoho a jejich po\u010det ka\u017ed\u00fdm dnem roste. Lze je rozd\u011blit podle zem\u011bpisn\u00e9 polohy nebo podle typu podnik\u00e1n\u00ed.<\/p><p style=\"padding-left: 40px;\">Dom\u00e9nov\u00e1 koncovka m\u016f\u017ee vypov\u00eddat o tom, kde va\u0161e firma s\u00eddl\u00ed nebo v jak\u00e9m oboru p\u016fsob\u00edte, proto je d\u016fle\u017eit\u00e9 zvolit tu spr\u00e1vnou.<\/p><ul><li><h3>Registrace dom\u00e9ny<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Ne\u017e se definitivn\u011b rozhodnete, ov\u011b\u0159te si, \u017ee je dom\u00e9na voln\u00e1 a lze ji zaregistrovat. Zkontrolujte tak\u00e9, zda je v\u00e1\u0161 dom\u00e9nov\u00fd n\u00e1zev st\u00e1le voln\u00fd i s obl\u00edben\u00fdmi dom\u00e9nov\u00fdmi koncovkami. Pokud ano, zaregistrujte si ho co nejd\u0159\u00edve. Zda je v\u00e1mi zvolen\u00fd dom\u00e9nov\u00fd n\u00e1zev voln\u00fd, zjist\u00edte vyhled\u00e1n\u00edm v sekci<a href=\"\/cs\/webhosting\/domain\/\"> registrace dom\u00e9n<\/a> u Potenting. Pokud je dom\u00e9na voln\u00e1, m\u016f\u017eete pokra\u010dovat v jej\u00ed registraci.<\/p><ul><li><h3>Soci\u00e1ln\u00ed s\u00edt\u011b<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Ov\u011b\u0159te si sv\u016fj dom\u00e9nov\u00fd n\u00e1zev na soci\u00e1ln\u00edch s\u00edt\u00edch, na kter\u00fdch chcete b\u00fdt aktivn\u00ed, abyste m\u011bli jistotu, \u017ee je tam stejn\u00fd n\u00e1zev tak\u00e9 voln\u00fd. V\u00e1\u0161 dom\u00e9nov\u00fd n\u00e1zev a \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch tak budou jednotn\u00e9 a u\u017eivatel\u00e9 va\u0161i zna\u010dku sn\u00e1ze poznaj\u00ed a budou ji sledovat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b111da e-flex e-con-boxed e-con e-parent\" data-id=\"7b111da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b152235 elementor-widget elementor-widget-text-editor\" data-id=\"b152235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Z\u00e1v\u011brem <\/h2><p>Vhodn\u00fd dom\u00e9nov\u00fd n\u00e1zev m\u016f\u017ee v\u00fdrazn\u011b ovlivnit r\u016fst a \u00fasp\u011bch va\u0161eho podnik\u00e1n\u00ed. M\u016f\u017ee tak\u00e9 zlep\u0161it va\u0161e SEO a pomoci va\u0161emu webu k lep\u0161\u00ed viditelnosti ve vyhled\u00e1va\u010d\u00edch. D\u00edky kr\u00e1tk\u00e9mu, zapamatovateln\u00e9mu, relevantn\u00edmu a snadno napsateln\u00e9mu dom\u00e9nov\u00e9mu n\u00e1zvu u\u017eivatel\u00e9 va\u0161i zna\u010dku sn\u00e1ze najdou a zapamatuj\u00ed si ji. Dom\u00e9nov\u00fd n\u00e1zev je jednou z hlavn\u00edch sou\u010d\u00e1st\u00ed va\u0161\u00ed online identity, proto si na jeho v\u00fdb\u011br ud\u011blejte \u010das a zaregistrujte si ho d\u0159\u00edv, ne\u017e to ud\u011bl\u00e1 n\u011bkdo jin\u00fd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad22cea e-flex e-con-boxed e-con e-parent\" data-id=\"ad22cea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff5d6ec e-con-full e-flex e-con e-child\" data-id=\"ff5d6ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00647ae elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"00647ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-question-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 448c-110.532 0-200-89.431-200-200 0-110.495 89.472-200 200-200 110.491 0 200 89.471 200 200 0 110.53-89.431 200-200 200zm107.244-255.2c0 67.052-72.421 68.084-72.421 92.863V300c0 6.627-5.373 12-12 12h-45.647c-6.627 0-12-5.373-12-12v-8.659c0-35.745 27.1-50.034 47.579-61.516 17.561-9.845 28.324-16.541 28.324-29.579 0-17.246-21.999-28.693-39.784-28.693-23.189 0-33.894 10.977-48.942 29.969-4.057 5.12-11.46 6.071-16.666 2.124l-27.824-21.098c-5.107-3.872-6.251-11.066-2.644-16.363C184.846 131.491 214.94 112 261.794 112c49.071 0 101.45 38.304 101.45 88.8zM298 368c0 23.159-18.841 42-42 42s-42-18.841-42-42 18.841-42 42-42 42 18.841 42 42z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a14cbec e-con-full e-flex e-con e-child\" data-id=\"a14cbec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f185b52 elementor-widget elementor-widget-text-editor\" data-id=\"f185b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>\u010cast\u00e9 dotazy<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37fa8a elementor-widget elementor-widget-text-editor\" data-id=\"f37fa8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>1. Ovliv\u0148uje dom\u00e9nov\u00fd n\u00e1zev p\u0159\u00edmo SEO webu?<\/h3><p style=\"padding-left: 40px;\">Samotn\u00fd dom\u00e9nov\u00fd n\u00e1zev nen\u00ed pro um\u00edst\u011bn\u00ed v Googlu rozhoduj\u00edc\u00edm faktorem. Volba relevantn\u00edho, d\u016fv\u011bryhodn\u00e9ho a snadno rozpoznateln\u00e9ho dom\u00e9nov\u00e9ho n\u00e1zvu v\u0161ak m\u016f\u017ee p\u0159isp\u011bt k budov\u00e1n\u00ed zna\u010dky a lep\u0161\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti. Pouh\u00e9 zahrnut\u00ed kl\u00ed\u010dov\u00fdch slov do dom\u00e9nov\u00e9ho n\u00e1zvu samo o sob\u011b pozice ve vyhled\u00e1v\u00e1n\u00ed nezlep\u0161\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a24807 elementor-widget elementor-widget-text-editor\" data-id=\"5a24807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>2. Co je lep\u0161\u00ed: dom\u00e9na zam\u011b\u0159en\u00e1 na zna\u010dku, nebo dom\u00e9na zalo\u017een\u00e1 na kl\u00ed\u010dov\u00fdch slovech?<\/h3><p style=\"padding-left: 40px;\">Pro firmy, kter\u00e9 cht\u011bj\u00ed dlouhodob\u011b budovat zna\u010dku, je obecn\u011b lep\u0161\u00ed volbou dom\u00e9na zam\u011b\u0159en\u00e1 na zna\u010dku. Dom\u00e9na zalo\u017een\u00e1 na kl\u00ed\u010dov\u00fdch slovech m\u016f\u017ee b\u00fdt rozumnou volbou, pokud je zvolen\u00fd n\u00e1zev st\u00e1le kr\u00e1tk\u00fd, p\u0159irozen\u00fd a \u0161k\u00e1lovateln\u00fd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6a905 elementor-widget elementor-widget-text-editor\" data-id=\"6b6a905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>3. Hod\u00ed se k op\u011btovn\u00e9 registraci dom\u00e9na, kterou d\u0159\u00edve vlastnil n\u011bkdo jin\u00fd a jej\u00ed\u017e registrace vypr\u0161ela?<\/h3><p style=\"padding-left: 40px;\">Ne nutn\u011b. Dom\u00e9ny s pro\u0161lou registrac\u00ed mohou m\u00edt za sebou historii spamov\u00e9ho budov\u00e1n\u00ed odkaz\u016f, zneu\u017e\u00edv\u00e1n\u00ed nebo jin\u00fdch nevhodn\u00fdch aktivit. P\u0159ed n\u00e1kupem nebo op\u011btovnou registrac\u00ed dom\u00e9ny je proto d\u016fle\u017eit\u00e9 prov\u011b\u0159it jej\u00ed historii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prvn\u00edm krokem p\u0159i zah\u00e1jen\u00ed podnik\u00e1n\u00ed je v\u00fdb\u011br dom\u00e9nov\u00e9ho n\u00e1zvu. Mus\u00edm p\u0159iznat, \u017ee u\u017e p\u0159i tomto \u00fapln\u011b prvn\u00edm kroku je t\u0159eba b\u00fdt opatrn\u00ed a zvolit ten spr\u00e1vn\u00fd dom\u00e9nov\u00fd n\u00e1zev.Na za\u010d\u00e1tku podnik\u00e1n\u00ed se m\u016f\u017ee v\u00fdb\u011br dom\u00e9nov\u00e9ho n\u00e1zvu zd\u00e1t jako jednoduch\u00e9 rozhodnut\u00ed. Jakmile ale va\u0161e firma poroste a lid\u00e9 si v\u00e1\u0161 dom\u00e9nov\u00fd n\u00e1zev nebudou um\u011bt zapamatovat nebo v\u00e1s [\u2026]<\/p>\n","protected":false},"author":7,"featured_media":905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pro\u010d na dom\u00e9nov\u00e9m n\u00e1zvu z\u00e1le\u017e\u00ed a jak ho vybrat?<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, pro\u010d na volb\u011b dom\u00e9nov\u00e9ho n\u00e1zvu z\u00e1le\u017e\u00ed, a z\u00edskejte tipy, jak pro sv\u00e9 podnik\u00e1n\u00ed vybrat kr\u00e1tkou, zapamatovatelnou a SEO p\u0159\u00edv\u011btivou dom\u00e9nu.\" 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