{"id":3063,"date":"2026-07-02T09:30:00","date_gmt":"2026-07-02T09:30:00","guid":{"rendered":"https:\/\/potenting.com\/cs\/blog\/what-is-a-domain-name-and-how-do-you-register-it\/"},"modified":"2026-10-14T08:58:13","modified_gmt":"2026-10-14T08:58:13","slug":"what-is-a-domain-name-and-how-do-you-register-it-cs","status":"publish","type":"post","link":"https:\/\/potenting.com\/cs\/blog\/what-is-a-domain-name-and-how-do-you-register-it\/","title":{"rendered":"Co je dom\u00e9nov\u00e9 jm\u00e9no a jak ho zaregistrovat?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3063\" class=\"elementor elementor-3063\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-067c61d e-flex e-con-boxed e-con e-parent\" data-id=\"067c61d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e21773 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"8e21773\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Na t\\u00e9to str\\u00e1nce nebyly nalezeny \\u017e\\u00e1dn\\u00e9 nadpisy.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tObsah\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8e21773\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8e21773\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__8e21773\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49ec2ef e-flex e-con-boxed e-con e-parent\" data-id=\"49ec2ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aea9dcc elementor-widget elementor-widget-text-editor\" data-id=\"aea9dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V dne\u0161n\u00edm sv\u011bt\u011b je online p\u0159\u00edtomnost nezbytn\u00e1 pro ka\u017ed\u00e9ho, kdo chce b\u00fdt vid\u011bt a oslovit sv\u00e9 publikum. Jedn\u00edm z prvn\u00edch a nejd\u016fle\u017eit\u011bj\u0161\u00edch krok\u016f p\u0159i vstupu do tohoto prostoru je v\u00fdb\u011br a registrace vhodn\u00e9ho dom\u00e9nov\u00e9ho jm\u00e9na pro webov\u00e9 str\u00e1nky. Dom\u00e9na je ve skute\u010dnosti adresa, pomoc\u00ed kter\u00e9 se u\u017eivatel\u00e9 dostanou na v\u00e1\u0161 web, a hraje z\u00e1sadn\u00ed roli p\u0159i budov\u00e1n\u00ed digit\u00e1ln\u00ed identity a d\u016fv\u011bry.<\/p><p>V tomto textu se sezn\u00e1m\u00edme s pojmem dom\u00e9nov\u00e9 jm\u00e9no, s t\u00edm, jak dom\u00e9ny funguj\u00ed, se strukturou internetov\u00fdch dom\u00e9n, s typy dom\u00e9nov\u00fdch koncovek a s kroky, kter\u00e9 registrace dom\u00e9ny zahrnuje. L\u00e9pe tak porozum\u00edme t\u00e9to z\u00e1sadn\u00ed sou\u010d\u00e1sti internetu a jej\u00edmu v\u00fdznamu p\u0159i tvorb\u011b webov\u00fdch str\u00e1nek.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc8e92f e-flex e-con-boxed e-con e-parent\" data-id=\"dc8e92f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23ac010 elementor-widget elementor-widget-text-editor\" data-id=\"23ac010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Co je dom\u00e9nov\u00e9 jm\u00e9no?<\/h2><p>Dom\u00e9nov\u00e9 jm\u00e9no je syst\u00e9m, d\u00edky kter\u00e9mu lid\u00e9 najdou va\u0161e webov\u00e9 str\u00e1nky na internetu. M\u00edsto IP adresy se v adresn\u00edm \u0159\u00e1dku prohl\u00ed\u017ee\u010de zobrazuje pr\u00e1v\u011b dom\u00e9nov\u00e9 jm\u00e9no. P\u0159esto\u017ee se dom\u00e9nov\u00e9 jm\u00e9no m\u016f\u017ee zd\u00e1t jako oby\u010dejn\u00fd n\u00e1zev, ve skute\u010dnosti hraje v\u00fdznamnou roli v r\u016fstu va\u0161eho podnik\u00e1n\u00ed a v budov\u00e1n\u00ed d\u016fv\u011bry u\u017eivatel\u016f. Dom\u00e9nov\u00e9 jm\u00e9no je prvn\u00ed, co u\u017eivatel\u00e9 uvid\u00ed. Na internetu neexistuj\u00ed dv\u011b stejn\u00e1 dom\u00e9nov\u00e1 jm\u00e9na, co\u017e znamen\u00e1, \u017ee v\u00e1m pom\u00e1h\u00e1 vytvo\u0159it jedine\u010dnou identitu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14647a1 e-flex e-con-boxed e-con e-parent\" data-id=\"14647a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b1df1 elementor-widget elementor-widget-text-editor\" data-id=\"b5b1df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Jak dom\u00e9nov\u00e1 jm\u00e9na funguj\u00ed?<\/h2><p>Internet je celosv\u011btov\u00e1 s\u00ed\u0165, v n\u00ed\u017e spolu v\u0161echna za\u0159\u00edzen\u00ed komunikuj\u00ed prost\u0159ednictv\u00edm IP adres. IP adresy se skl\u00e1daj\u00ed z \u010d\u00edsel a zapamatovat si v\u0161echna tato \u010d\u00edsla je obt\u00ed\u017en\u00e9. Tento probl\u00e9m \u0159e\u0161\u00ed syst\u00e9m dom\u00e9nov\u00fdch jmen (DNS). D\u00edky n\u011bmu si nen\u00ed nutn\u00e9 pamatovat IP adresy, proto\u017ee m\u00edsto nich se pou\u017e\u00edvaj\u00ed dom\u00e9nov\u00e1 jm\u00e9na. DNS p\u0159ev\u00e1d\u00ed dom\u00e9nov\u00e9 jm\u00e9no na IP adresu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1efe49 e-flex e-con-boxed e-con e-parent\" data-id=\"d1efe49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed23b27 elementor-widget elementor-widget-text-editor\" data-id=\"ed23b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>\u00davod do struktury URL a dom\u00e9nov\u00e9ho jm\u00e9na<\/h2><p>URL se skl\u00e1d\u00e1 z n\u011bkolika \u010d\u00e1st\u00ed a dom\u00e9nov\u00e9 jm\u00e9no je jednou z nich. V t\u00e9to \u010d\u00e1sti se na jednotliv\u00e9 slo\u017eky pod\u00edv\u00e1me podrobn\u011bji.<\/p><ul><li><strong>Bezpe\u010dnostn\u00ed protokol:<\/strong> V\u0161echny webov\u00e9 str\u00e1nky mus\u00ed pou\u017e\u00edvat protokol, kter\u00fdm je HTTP nebo HTTPS. Prvn\u00ed \u010d\u00e1st adresy obsahuje n\u00e1zev protokolu.<\/li><li><strong>Subdom\u00e9na:<\/strong> P\u0159ed hlavn\u00edm dom\u00e9nov\u00fdm jm\u00e9nem se m\u016f\u017ee objevit subdom\u00e9na. Tato \u010d\u00e1st je od hlavn\u00ed dom\u00e9ny odd\u011blena te\u010dkou a slou\u017e\u00ed k lep\u0161\u00ed organizaci struktury webu.<\/li><li><strong>Dom\u00e9nov\u00e9 jm\u00e9no:<\/strong> Jde o nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1st ka\u017ed\u00e9 dom\u00e9ny. Je jedine\u010dn\u00e9 a p\u0159edstavuje identitu firmy.<\/li><li><strong>Dom\u00e9na nejvy\u0161\u0161\u00edho \u0159\u00e1du (TLD):<\/strong> Posledn\u00ed \u010d\u00e1st\u00ed ka\u017ed\u00e9ho dom\u00e9nov\u00e9ho jm\u00e9na je dom\u00e9nov\u00e1 koncovka, kter\u00e1 je od dom\u00e9nov\u00e9ho jm\u00e9na odd\u011blena te\u010dkou a existuje v r\u016fzn\u00fdch typech.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e29343 elementor-widget elementor-widget-image\" data-id=\"8e29343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/05\/Structure-of-a-Domain-Name.webp\" class=\"attachment-large size-large wp-image-96\" alt=\"Structure of a Domain Name\" srcset=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/05\/Structure-of-a-Domain-Name.webp 800w, https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/05\/Structure-of-a-Domain-Name-300x152.webp 300w, https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/05\/Structure-of-a-Domain-Name-768x389.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b71cdd4 e-flex e-con-boxed e-con e-parent\" data-id=\"b71cdd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be0f212 elementor-widget elementor-widget-text-editor\" data-id=\"be0f212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Typy dom\u00e9nov\u00fdch koncovek<\/h2><p>TLD je dom\u00e9nov\u00e1 koncovka, kterou mus\u00ed m\u00edt ka\u017ed\u00e1 dom\u00e9na. V t\u00e9to \u010d\u00e1sti se sezn\u00e1m\u00edme s jej\u00edmi r\u016fzn\u00fdmi typy.<\/p><ul><li><p>gTLD je zkratka pro Generic Top-Level Domain a ozna\u010duje dom\u00e9ny pro obecn\u00e9 pou\u017eit\u00ed. Jin\u00fdmi slovy, registrace t\u011bchto koncovek je otev\u0159en\u00e1 ve\u0159ejnosti a ka\u017ed\u00fd si m\u016f\u017ee vybrat tu, kter\u00e1 se hod\u00ed k jeho podnik\u00e1n\u00ed. Mezi nejpou\u017e\u00edvan\u011bj\u0161\u00ed gTLD pat\u0159\u00ed .com, .net, .name a dal\u0161\u00ed.<\/p><\/li><li>ccTLD ozna\u010duje n\u00e1rodn\u00ed dom\u00e9ny a je zkratkou pro Country Code Top-Level Domain. Ka\u017ed\u00e1 zem\u011b nebo geografick\u00e1 oblast m\u00e1 vlastn\u00ed specifickou dom\u00e9novou koncovku. Tyto koncovky maj\u00ed obvykle dv\u011b p\u00edsmena a pravidla jejich registrace se li\u0161\u00ed. P\u0159\u00edkladem jsou .uk pro Spojen\u00e9 kr\u00e1lovstv\u00ed a .de pro N\u011bmecko.<\/li><li> <\/li><li>sTLD je dal\u0161\u00edm typem dom\u00e9nov\u00e9 koncovky a je zkratkou pro Sponsored Top-Level Domain. Je ur\u010dena speci\u00e1ln\u011b pro organizace. Registrace a pou\u017e\u00edv\u00e1n\u00ed sTLD vy\u017eaduje povolen\u00ed sponzoruj\u00edc\u00ed organizace. Nap\u0159\u00edklad .edu se pou\u017e\u00edv\u00e1 pro vzd\u011bl\u00e1vac\u00ed instituce a .gov pro vl\u00e1dn\u00ed webov\u00e9 str\u00e1nky.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faf78fb e-flex e-con-boxed e-con e-parent\" data-id=\"faf78fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6defe2 elementor-widget elementor-widget-text-editor\" data-id=\"f6defe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n.domain-cta{\n    position:relative;\n    overflow:hidden;\n    background:linear-gradient(135deg,#A3E635,#65A30D);\n    border-radius:24px;\n    padding:60px 40px;\n    text-align:center;\n    color:#fff;\n    box-shadow:0 20px 45px rgba(101,163,13,.35);\n    font-family:Arial,sans-serif;\n}\n\n.domain-cta::before{\n    content:\"\";\n    position:absolute;\n    width:280px;\n    height:280px;\n    border-radius:50%;\n    background:rgba(255,255,255,.15);\n    top:-120px;\n    right:-100px;\n}\n\n.domain-cta::after{\n    content:\"\";\n    position:absolute;\n    width:220px;\n    height:220px;\n    border-radius:50%;\n    background:rgba(255,255,255,.08);\n    bottom:-100px;\n    left:-80px;\n}\n\n.domain-cta *{\n    position:relative;\n    z-index:2;\n}\n\n.domain-badge{\n    display:inline-block;\n    padding:8px 20px;\n    background:rgba(255,255,255,.18);\n    backdrop-filter:blur(10px);\n    border:1px solid rgba(255,255,255,.2);\n    border-radius:30px;\n    font-size:14px;\n    font-weight:600;\n    margin-bottom:22px;\n}\n\n.domain-cta h2{\n    font-size:42px;\n    font-weight:800;\n    margin:0 0 18px;\n}\n\n.domain-cta p{\n    max-width:700px;\n    margin:0 auto 35px;\n    font-size:18px;\n    line-height:1.8;\n    color:rgba(255,255,255,.95);\n}\n\n.domain-btn{\n    display:inline-flex;\n    align-items:center;\n    gap:10px;\n    text-decoration:none;\n    background:#fff;\n    color:#4D7C0F;\n    padding:16px 36px;\n    border-radius:50px;\n    font-size:16px;\n    font-weight:700;\n    transition:.35s ease;\n}\n\n.domain-btn:hover{\n    transform:translateY(-5px);\n    background:#F7FEE7;\n    color:#365314;\n    box-shadow:0 15px 35px rgba(0,0,0,.2);\n}\n\n@media(max-width:768px){\n\n.domain-cta{\n    padding:45px 25px;\n}\n\n.domain-cta h2{\n    font-size:30px;\n}\n\n.domain-cta p{\n    font-size:16px;\n}\n\n}\n<\/style>\n\n<div class=\"domain-cta\">\n\n    <div class=\"domain-badge\">\n        \ud83c\udf10 Registrace dom\u00e9n\n    <\/div>\n\n    <h2>Zaregistrujte si ide\u00e1ln\u00ed dom\u00e9nu je\u0161t\u011b dnes<\/h2>\n\n    <p>\n        Zajist\u011bte si svou online identitu s ide\u00e1ln\u00edm dom\u00e9nov\u00fdm jm\u00e9nem.\n        Vyb\u00edrejte z koncovek <strong>.COM<\/strong>, <strong>.NET<\/strong>,\n        <strong>.ORG<\/strong>, <strong>.IR<\/strong> a stovek dal\u0161\u00edch\n        dom\u00e9nov\u00fdch koncovek za bezkonkuren\u010dn\u00ed ceny.\n    <\/p>\n\n    <a href=\"\/cs\/webhosting\/domain\/\" class=\"domain-btn\">\n        \ud83d\udd0d Koupit dom\u00e9nu\n    <\/a>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5906853 e-flex e-con-boxed e-con e-parent\" data-id=\"5906853\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3193f0 elementor-widget elementor-widget-text-editor\" data-id=\"b3193f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Jak lze dom\u00e9nu zaregistrovat?<\/h2><p>Abyste mohli m\u00edt webov\u00e9 str\u00e1nky, mus\u00edte si zaregistrovat dom\u00e9nu. Registraci dom\u00e9ny zvl\u00e1dnete v n\u011bkolika jednoduch\u00fdch kroc\u00edch.<\/p><ul><li><h3>Dom\u00e9nov\u00e9 jm\u00e9no<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch krok\u016f p\u0159i registraci dom\u00e9ny je v\u00fdb\u011br dom\u00e9nov\u00e9ho jm\u00e9na. Jak u\u017e bylo zm\u00edn\u011bno, tento n\u00e1zev p\u0159edstavuje identitu va\u0161eho podnik\u00e1n\u00ed, proto je t\u0159eba ho vyb\u00edrat pe\u010dliv\u011b. P\u0159ed v\u00fdb\u011brem n\u00e1zvu je dobr\u00e9 zv\u00e1\u017eit n\u00e1sleduj\u00edc\u00ed body.<\/p><ol><li>Do dom\u00e9nov\u00e9ho jm\u00e9na je vhodn\u00e9 zahrnout kl\u00ed\u010dov\u00e1 slova souvisej\u00edc\u00ed s va\u0161\u00edm podnik\u00e1n\u00edm. N\u00e1zev by m\u011bl b\u00fdt zvolen tak, aby vystihoval povahu va\u0161\u00ed \u010dinnosti.<\/li><li>N\u00e1zev zna\u010dky i dom\u00e9na by m\u011bly b\u00fdt snadno zapamatovateln\u00e9, aby si je u\u017eivatel\u00e9 pamatovali a na v\u00e1\u0161 web se vraceli. Proto je lep\u0161\u00ed zvolit kr\u00e1tk\u00e9 a v\u00fdsti\u017en\u00e9 dom\u00e9nov\u00e9 jm\u00e9no.<\/li><li>Nedoporu\u010duje se pou\u017e\u00edvat r\u016fzn\u00e9 znaky a \u010d\u00edsla, kter\u00e9 n\u00e1zev rozd\u011bluj\u00ed na v\u00edce \u010d\u00e1st\u00ed.<\/li><li>Pokud va\u0161e podnik\u00e1n\u00ed pokr\u00fdv\u00e1 konkr\u00e9tn\u00ed geografickou oblast, je vhodn\u00e9 ji do dom\u00e9nov\u00e9ho jm\u00e9na zahrnout.<\/li><\/ol><ul><li><h3>Dom\u00e9nov\u00e1 koncovka (TLD)<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Po v\u00fdb\u011bru dom\u00e9nov\u00e9ho jm\u00e9na p\u0159ich\u00e1z\u00ed na \u0159adu v\u00fdb\u011br dom\u00e9nov\u00e9 koncovky. K dispozici je mnoho dom\u00e9nov\u00fdch koncovek a vyb\u00edrat byste m\u011bli podle typu sv\u00e9ho podnik\u00e1n\u00ed. Je lep\u0161\u00ed zvolit koncovku, kter\u00e1 m\u00e1 k va\u0161emu podnik\u00e1n\u00ed vztah. K tomuto v\u00fdb\u011bru byste m\u011bli p\u0159istupovat zodpov\u011bdn\u011b, proto\u017ee m\u00e1 v\u00fdznamn\u00fd vliv na d\u016fv\u011bryhodnost va\u0161eho webu.<\/p><ul><li><h3>Ov\u011b\u0159en\u00ed dostupnosti<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Po v\u00fdb\u011bru dom\u00e9nov\u00e9ho jm\u00e9na a koncovky je pot\u0159eba ov\u011b\u0159it, zda je dom\u00e9nov\u00e9 jm\u00e9no voln\u00e9, nebo zda ho ji\u017e n\u011bkdo zaregistroval. K tomu slou\u017e\u00ed poskytovatel\u00e9 dom\u00e9n, jako je Potenting. V sekci registrace dom\u00e9n u t\u011bchto poskytovatel\u016f zad\u00e1te po\u017eadovan\u00e9 dom\u00e9nov\u00e9 jm\u00e9no, a pokud nen\u00ed dostupn\u00e9, mus\u00edte bu\u010f zm\u011bnit dom\u00e9nov\u00e9 jm\u00e9no, nebo zvolit jinou koncovku. S nejlep\u0161\u00ed volbou v\u00e1m mohou pomoci tak\u00e9 konzultanti Potenting.<\/p><ul><li><h3>Registr\u00e1tor dom\u00e9ny<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">V t\u00e9to f\u00e1zi je \u010das vybrat poskytovatele dom\u00e9nov\u00fdch slu\u017eeb, u kter\u00e9ho zvolenou dom\u00e9nu zaregistrujete. P\u0159i v\u00fdb\u011bru poskytovatele byste m\u011bli zv\u00e1\u017eit faktory, jako je cena, podpora a dal\u0161\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcda437 e-flex e-con-boxed e-con e-parent\" data-id=\"fcda437\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b174c4 elementor-widget elementor-widget-text-editor\" data-id=\"4b174c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Z\u00e1v\u011brem<\/h2><p>V\u00fdb\u011br a registrace vhodn\u00e9 dom\u00e9ny nen\u00ed jen technick\u00fdm krokem p\u0159i spou\u0161t\u011bn\u00ed webov\u00fdch str\u00e1nek; jde o jedno z nejd\u016fle\u017eit\u011bj\u0161\u00edch rozhodnut\u00ed p\u0159i budov\u00e1n\u00ed online identity firmy. Dobr\u00e1 dom\u00e9na dok\u00e1\u017ee vybudovat d\u016fv\u011bru u\u017eivatel\u016f, zv\u00fd\u0161it zapamatovatelnost va\u0161\u00ed zna\u010dky a usnadnit p\u0159\u00edstup k va\u0161im slu\u017eb\u00e1m \u010di produkt\u016fm. Pe\u010dliv\u00fdm v\u00fdb\u011brem n\u00e1zvu, koncovky a poskytovatele dom\u00e9ny tak m\u016f\u017eete vytvo\u0159it pevn\u00fd z\u00e1klad pro sv\u016fj \u00fasp\u011bch na internetu.<\/p><p>V tomto \u010dl\u00e1nku jsme probrali v\u0161e, co jste o dom\u00e9n\u00e1ch pot\u0159ebovali v\u011bd\u011bt. Douf\u00e1me, \u017ee v\u00e1m byl u\u017eite\u010dn\u00fd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e7aa86 e-flex e-con-boxed e-con e-parent\" data-id=\"7e7aa86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-05fa709 e-con-full e-flex e-con e-child\" data-id=\"05fa709\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1faf9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3f1faf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-question-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 448c-110.532 0-200-89.431-200-200 0-110.495 89.472-200 200-200 110.491 0 200 89.471 200 200 0 110.53-89.431 200-200 200zm107.244-255.2c0 67.052-72.421 68.084-72.421 92.863V300c0 6.627-5.373 12-12 12h-45.647c-6.627 0-12-5.373-12-12v-8.659c0-35.745 27.1-50.034 47.579-61.516 17.561-9.845 28.324-16.541 28.324-29.579 0-17.246-21.999-28.693-39.784-28.693-23.189 0-33.894 10.977-48.942 29.969-4.057 5.12-11.46 6.071-16.666 2.124l-27.824-21.098c-5.107-3.872-6.251-11.066-2.644-16.363C184.846 131.491 214.94 112 261.794 112c49.071 0 101.45 38.304 101.45 88.8zM298 368c0 23.159-18.841 42-42 42s-42-18.841-42-42 18.841-42 42-42 42 18.841 42 42z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7072286 e-con-full e-flex e-con e-child\" data-id=\"7072286\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8411d50 elementor-widget elementor-widget-text-editor\" data-id=\"8411d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>\u010cast\u00e9 dotazy<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e37a71a elementor-widget elementor-widget-text-editor\" data-id=\"e37a71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>1. Co je DNS?<\/h3><p style=\"padding-left: 40px;\">DNS je syst\u00e9m, kter\u00fd p\u0159ev\u00e1d\u00ed dom\u00e9nov\u00e9 jm\u00e9no na IP adresu, aby prohl\u00ed\u017ee\u010d mohl webov\u00e9 str\u00e1nky naj\u00edt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df3cfa0 elementor-widget elementor-widget-text-editor\" data-id=\"df3cfa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>2. Jak lze zaregistrovat dom\u00e9nu?<\/h3><p style=\"padding-left: 40px;\">P\u0159i registraci dom\u00e9ny je t\u0159eba zvolit vhodn\u00fd n\u00e1zev, vybrat dom\u00e9novou koncovku, ov\u011b\u0159it jej\u00ed dostupnost a pot\u00e9 ji zakoupit u spole\u010dnosti zaji\u0161\u0165uj\u00edc\u00ed registraci dom\u00e9n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00edm sv\u011bt\u011b je online p\u0159\u00edtomnost nezbytn\u00e1 pro ka\u017ed\u00e9ho, kdo chce b\u00fdt vid\u011bt a oslovit sv\u00e9 publikum. Jedn\u00edm z prvn\u00edch a nejd\u016fle\u017eit\u011bj\u0161\u00edch krok\u016f p\u0159i vstupu do tohoto prostoru je v\u00fdb\u011br a registrace vhodn\u00e9ho dom\u00e9nov\u00e9ho jm\u00e9na pro webov\u00e9 str\u00e1nky. Dom\u00e9na je ve skute\u010dnosti adresa, pomoc\u00ed kter\u00e9 se u\u017eivatel\u00e9 dostanou na v\u00e1\u0161 web, a hraje z\u00e1sadn\u00ed roli [\u2026]<\/p>\n","protected":false},"author":7,"featured_media":92,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zaregistrovat dom\u00e9nu: kompletn\u00ed pr\u016fvodce TLD<\/title>\n<meta name=\"description\" content=\"V\u0161e o dom\u00e9n\u00e1ch: od z\u00e1kladn\u00edho pojmu a DNS po typy TLD a kompletn\u00ed n\u00e1vod, jak vybrat a zaregistrovat ide\u00e1ln\u00ed dom\u00e9nu pro va\u0161i zna\u010dku.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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