{"id":1422,"date":"2026-08-27T09:30:00","date_gmt":"2026-08-27T09:30:00","guid":{"rendered":"https:\/\/potenting.com\/da\/blog\/how-to-choose-the-right-domain-name-for-your-business\/"},"modified":"2026-09-28T02:51:25","modified_gmt":"2026-09-28T02:51:25","slug":"how-to-choose-the-right-domain-name-for-your-business-da","status":"publish","type":"post","link":"https:\/\/potenting.com\/da\/blog\/how-to-choose-the-right-domain-name-for-your-business\/","title":{"rendered":"S\u00e5dan v\u00e6lger du det rigtige dom\u00e6nenavn til din virksomhed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1422\" class=\"elementor elementor-1422\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c51e0 e-flex e-con-boxed e-con e-parent\" data-id=\"12c51e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ec60b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"b0ec60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Der blev ikke fundet nogen overskrifter p\\u00e5 denne side.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndholdsfortegnelse\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b0ec60b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b0ec60b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__b0ec60b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c99409 e-flex e-con-boxed e-con e-parent\" data-id=\"4c99409\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba4d58 elementor-widget elementor-widget-text-editor\" data-id=\"8ba4d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Det f\u00f8rste skridt, n\u00e5r du starter en virksomhed, er at v\u00e6lge dit dom\u00e6nenavn, og jeg m\u00e5 indr\u00f8mme, at du allerede fra dette allerf\u00f8rste skridt skal v\u00e6re omhyggelig og v\u00e6lge det rigtige dom\u00e6nenavn.<\/p><p>Valget af et dom\u00e6nenavn kan virke som en enkel beslutning, n\u00e5r du lige er startet, men n\u00e5r din virksomhed vokser, og folk ikke kan huske dit dom\u00e6nenavn eller ikke genkender dig p\u00e5 det brand, vil du indse, at du har truffet det forkerte valg. Til den tid kan det dog allerede v\u00e6re for sent.<\/p><p>S\u00e5 v\u00e6r omhyggelig, n\u00e5r du v\u00e6lger dit dom\u00e6nenavn, og s\u00f8rg for at f\u00f8lge de tips, der n\u00e6vnes her.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e45e43 e-flex e-con-boxed e-con e-parent\" data-id=\"7e45e43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e13e2 elementor-widget elementor-widget-text-editor\" data-id=\"19e13e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Hvorfor valget af dom\u00e6nenavn er vigtigt<\/h2><p>Hvis du havde en fysisk butik eller en offline virksomhed, ville du ikke \u00e5bne den p\u00e5 en gade uden trafik eller et sted, som folk ikke nemt kunne finde, n\u00e5r de spurgte efter din adresse.<\/p><p>Et dom\u00e6nenavn er lige s\u00e5 vigtigt som placeringen af en fysisk butik, fordi det er adressen p\u00e5 din onlinevirksomhed. Du skal ogs\u00e5 huske p\u00e5, at dom\u00e6nenavne er unikke. Hvis du ikke registrerer dit \u00f8nskede dom\u00e6nenavn s\u00e5 hurtigt som muligt, kan en anden registrere det f\u00f8r dig.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de00a0f elementor-widget elementor-widget-image\" data-id=\"de00a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name.webp\" class=\"attachment-large size-large wp-image-901\" alt=\"The Importance of Choosing a Domain Name\" srcset=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name.webp 600w, https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name-300x169.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c50a732 e-flex e-con-boxed e-con e-parent\" data-id=\"c50a732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eadf332 elementor-widget elementor-widget-text-editor\" data-id=\"eadf332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>S\u00e5dan v\u00e6lger du et dom\u00e6nenavn<\/h2><p>Der er flere ting, du b\u00f8r overveje, n\u00e5r du v\u00e6lger et dom\u00e6nenavn, blandt andet:<\/p><ul><li><h3>Hold dom\u00e6net kort<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Dit dom\u00e6nenavn b\u00f8r v\u00e6re kort og nemt at huske. Forestil dig, at en bruger bes\u00f8ger din hjemmeside og gerne vil vende tilbage senere, s\u00e5 vedkommende skal kunne huske din dom\u00e6neadresse. Forestil dig s\u00e5, at dit dom\u00e6ne er et langt ord med sv\u00e6r stavning og m\u00e6rkelige tal. S\u00e5 har du sandsynligvis mistet den bruger, fordi vedkommende ikke kan huske dit dom\u00e6nenavn. Et kort dom\u00e6ne med enkel stavning b\u00f8r v\u00e6re et af dine vigtigste kriterier.<\/p><ul><li><h3>Bindestreger og tal<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Bindestreger mellem ordene i et dom\u00e6nenavn g\u00f8r blot dom\u00e6net sv\u00e6rere at l\u00e6se og sv\u00e6rere at huske. Et dom\u00e6nenavn, der best\u00e5r af et enkelt ord, er lettere at skrive og l\u00e6se. Det frar\u00e5des ogs\u00e5 at bruge tal i et dom\u00e6nenavn, da de nemt kan forvirre brugerne.<\/p><ul><li><h3>Holdbart over tid<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Undg\u00e5 trendy navne, som efter et stykke tid m\u00e5ske ikke l\u00e6ngere er popul\u00e6re, mindev\u00e6rdige eller passende. Dit dom\u00e6nenavn b\u00f8r afspejle dit brands trov\u00e6rdighed og identitet og bevare sin v\u00e6rdi over tid.<\/p><ul><li><h3>Relevant for virksomheden<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Dit dom\u00e6nenavn b\u00f8r repr\u00e6sentere din virksomhed og dit fag. Pr\u00f8v at v\u00e6lge et navn, der har relation til din virksomhed, s\u00e5 det ogs\u00e5 kan hj\u00e6lpe dig med din branding. Mange dom\u00e6nenavne har ikke direkte relation til de virksomheder, de repr\u00e6senterer, men det anbefales at v\u00e6lge et relateret navn, n\u00e5r det er muligt.<\/p><ul><li><h3>Brug af s\u00f8geord<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Som virksomhedsejer, der \u00f8nsker at v\u00e6kste, er det vigtigt at kende Googles betydning. Du b\u00f8r fors\u00f8ge at inkludere relevante s\u00f8geord i dit dom\u00e6nenavn, s\u00e5 det kan have SEO-v\u00e6rdi og hj\u00e6lpe Google med at forst\u00e5, hvad din virksomhed laver.<\/p><ul><li><h3>Dom\u00e6neendelse<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Ud over selve dom\u00e6nenavnet er der ogs\u00e5 en dom\u00e6neendelse, som er lige s\u00e5 vigtig som valget af dom\u00e6nenavnet. Du b\u00f8r v\u00e6lge en endelse, der passer til din virksomhed. Der findes mange dom\u00e6neendelser, og antallet vokser hele tiden. De kan inddeles efter geografisk placering eller virksomhedstype.<\/p><p style=\"padding-left: 40px;\">En dom\u00e6neendelse kan angive, hvor din virksomhed holder til, eller hvilket omr\u00e5de du arbejder inden for, s\u00e5 det er vigtigt at v\u00e6lge den rigtige.<\/p><ul><li><h3>Dom\u00e6neregistrering<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">F\u00f8r du tr\u00e6ffer dit endelige valg, skal du sikre dig, at dom\u00e6net er ledigt og kan registreres. Du b\u00f8r ogs\u00e5 tjekke, om dit dom\u00e6nenavn stadig er ledigt med popul\u00e6re dom\u00e6neendelser. Hvis det er ledigt, s\u00e5 registrer det s\u00e5 hurtigt som muligt. For at finde ud af, om dit valgte dom\u00e6nenavn er ledigt, kan du s\u00f8ge efter det i<a href=\"\/da\/webhosting\/domain\/\"> dom\u00e6neregistrering<\/a>-sektionen hos Potenting. Hvis dom\u00e6net er ledigt, kan du g\u00e5 videre med at registrere det.<\/p><ul><li><h3>Sociale medier<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Tjek dit dom\u00e6nenavn p\u00e5 de sociale medieplatforme, hvor du planl\u00e6gger at v\u00e6re aktiv, for at sikre, at det samme navn ogs\u00e5 er ledigt d\u00e9r. P\u00e5 den m\u00e5de forbliver dit dom\u00e6nenavn og dine konti p\u00e5 sociale medier ensartede, hvilket g\u00f8r det lettere for brugerne at genkende og f\u00f8lge dit brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b111da e-flex e-con-boxed e-con e-parent\" data-id=\"7b111da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b152235 elementor-widget elementor-widget-text-editor\" data-id=\"b152235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Afslutning <\/h2><p>Et passende dom\u00e6nenavn kan have stor betydning for din virksomheds v\u00e6kst og succes. Det kan ogs\u00e5 forbedre din SEO og hj\u00e6lpe din hjemmeside med at opn\u00e5 bedre synlighed i s\u00f8gemaskinerne. N\u00e5r du v\u00e6lger et kort, mindev\u00e6rdigt og relevant dom\u00e6nenavn, der er nemt at skrive, bliver det lettere for brugerne at finde og huske dit brand. Da dit dom\u00e6nenavn er en af de vigtigste dele af din online identitet, b\u00f8r du tage dig tid til at v\u00e6lge det omhyggeligt og registrere det, f\u00f8r en anden g\u00f8r det.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad22cea e-flex e-con-boxed e-con e-parent\" data-id=\"ad22cea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff5d6ec e-con-full e-flex e-con e-child\" data-id=\"ff5d6ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00647ae elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"00647ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-question-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 448c-110.532 0-200-89.431-200-200 0-110.495 89.472-200 200-200 110.491 0 200 89.471 200 200 0 110.53-89.431 200-200 200zm107.244-255.2c0 67.052-72.421 68.084-72.421 92.863V300c0 6.627-5.373 12-12 12h-45.647c-6.627 0-12-5.373-12-12v-8.659c0-35.745 27.1-50.034 47.579-61.516 17.561-9.845 28.324-16.541 28.324-29.579 0-17.246-21.999-28.693-39.784-28.693-23.189 0-33.894 10.977-48.942 29.969-4.057 5.12-11.46 6.071-16.666 2.124l-27.824-21.098c-5.107-3.872-6.251-11.066-2.644-16.363C184.846 131.491 214.94 112 261.794 112c49.071 0 101.45 38.304 101.45 88.8zM298 368c0 23.159-18.841 42-42 42s-42-18.841-42-42 18.841-42 42-42 42 18.841 42 42z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a14cbec e-con-full e-flex e-con e-child\" data-id=\"a14cbec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f185b52 elementor-widget elementor-widget-text-editor\" data-id=\"f185b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Ofte stillede sp\u00f8rgsm\u00e5l<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37fa8a elementor-widget elementor-widget-text-editor\" data-id=\"f37fa8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>1. P\u00e5virker et dom\u00e6nenavn direkte en hjemmesides SEO?<\/h3><p style=\"padding-left: 40px;\">Et dom\u00e6nenavn alene er ikke en afg\u00f8rende faktor for placeringen i Google. Et relevant, trov\u00e6rdigt og genkendeligt dom\u00e6nenavn kan dog bidrage til branding og brugeroplevelse. Blot at inkludere s\u00f8geord i et dom\u00e6nenavn forbedrer ikke i sig selv placeringen i s\u00f8geresultaterne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a24807 elementor-widget elementor-widget-text-editor\" data-id=\"5a24807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>2. Hvad er bedst: et brandfokuseret dom\u00e6ne eller et s\u00f8geordsbaseret dom\u00e6ne?<\/h3><p style=\"padding-left: 40px;\">For virksomheder, der \u00f8nsker at opbygge et brand p\u00e5 lang sigt, er et brandfokuseret dom\u00e6ne generelt det bedste valg. Et s\u00f8geordsbaseret dom\u00e6ne kan v\u00e6re en fornuftig mulighed, n\u00e5r det valgte navn stadig er kort, naturligt og skalerbart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6a905 elementor-widget elementor-widget-text-editor\" data-id=\"6b6a905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>3. Er et dom\u00e6ne, som tidligere har v\u00e6ret registreret af en anden og er udl\u00f8bet, egnet til genregistrering?<\/h3><p style=\"padding-left: 40px;\">Ikke n\u00f8dvendigvis. Udl\u00f8bne dom\u00e6ner kan have en historik med spam-linkbuilding, misbrug eller andre upassende aktiviteter. Det er vigtigt at tjekke et dom\u00e6nes historik, f\u00f8r du k\u00f8ber eller genregistrerer det.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Det f\u00f8rste skridt, n\u00e5r du starter en virksomhed, er at v\u00e6lge dit dom\u00e6nenavn, og jeg m\u00e5 indr\u00f8mme, at du allerede fra dette allerf\u00f8rste skridt skal v\u00e6re omhyggelig og v\u00e6lge det rigtige dom\u00e6nenavn.Valget af et dom\u00e6nenavn kan virke som en enkel beslutning, n\u00e5r du lige er startet, men n\u00e5r din virksomhed vokser, og folk ikke kan [\u2026]<\/p>\n","protected":false},"author":7,"featured_media":905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hvorfor er dom\u00e6nenavne vigtige, og hvordan v\u00e6lger du et?<\/title>\n<meta name=\"description\" content=\"L\u00e6r, hvorfor det rigtige dom\u00e6nenavn er vigtigt, og f\u00e5 enkle tips til at v\u00e6lge et kort, mindev\u00e6rdigt og SEO-venligt dom\u00e6ne til din virksomhed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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