{"id":1430,"date":"2026-08-27T09:30:00","date_gmt":"2026-08-27T09:30:00","guid":{"rendered":"https:\/\/potenting.com\/hr\/blog\/how-to-choose-the-right-domain-name-for-your-business\/"},"modified":"2026-09-28T02:51:25","modified_gmt":"2026-09-28T02:51:25","slug":"how-to-choose-the-right-domain-name-for-your-business-hr","status":"publish","type":"post","link":"https:\/\/potenting.com\/hr\/blog\/how-to-choose-the-right-domain-name-for-your-business\/","title":{"rendered":"Kako odabrati pravo ime domene za svoje poslovanje"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1430\" class=\"elementor elementor-1430\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c51e0 e-flex e-con-boxed e-con e-parent\" data-id=\"12c51e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ec60b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"b0ec60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Na ovoj stranici nisu prona\\u0111eni naslovi.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tSadr\u017eaj\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b0ec60b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b0ec60b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__b0ec60b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c99409 e-flex e-con-boxed e-con e-parent\" data-id=\"4c99409\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba4d58 elementor-widget elementor-widget-text-editor\" data-id=\"8ba4d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prvi korak u pokretanju posla je odabir imena domene i moram priznati da ve\u0107 od tog prvog koraka trebate biti oprezni i odabrati pravo ime domene.<\/p><p>Odabir imena domene mo\u017ee se \u010diniti jednostavnom odlukom dok tek pokre\u0107ete posao, ali kada va\u0161e poslovanje naraste, ako ljudi ne mogu zapamtiti va\u0161e ime domene ili vas ne prepoznaju po tom brendu, shvatit \u0107ete da ste pogrije\u0161ili. No tada bi ve\u0107 moglo biti prekasno.<\/p><p>Zato budite oprezni pri odabiru imena domene i svakako slijedite savjete navedene ovdje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e45e43 e-flex e-con-boxed e-con e-parent\" data-id=\"7e45e43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e13e2 elementor-widget elementor-widget-text-editor\" data-id=\"19e13e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Va\u017enost odabira imena domene<\/h2><p>Da imate fizi\u010dku trgovinu ili posao izvan interneta, ne biste ga otvorili u ulici bez prometa ili na lokaciji koju ljudi ne bi mogli lako prona\u0107i kada bi pitali za va\u0161u adresu.<\/p><p>Ime domene jednako je va\u017eno kao i lokacija fizi\u010dke trgovine jer je to adresa va\u0161eg online poslovanja. Tako\u0111er imajte na umu da su imena domena jedinstvena. Ako \u017eeljeno ime domene ne registrirate \u0161to prije, netko drugi mogao bi ga registrirati prije vas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de00a0f elementor-widget elementor-widget-image\" data-id=\"de00a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name.webp\" class=\"attachment-large size-large wp-image-901\" alt=\"The Importance of Choosing a Domain Name\" srcset=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name.webp 600w, https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name-300x169.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c50a732 e-flex e-con-boxed e-con e-parent\" data-id=\"c50a732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eadf332 elementor-widget elementor-widget-text-editor\" data-id=\"eadf332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Kako odabrati ime domene<\/h2><p>Postoji nekoliko stvari koje biste trebali uzeti u obzir pri odabiru imena domene, uklju\u010duju\u0107i:<\/p><ul><li><h3>Neka domena bude kratka<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Va\u0161e ime domene treba biti kratko i lako pamtljivo. Zamislite da korisnik posjeti va\u0161u web stranicu i \u017eeli se kasnije vratiti, pa mora zapamtiti adresu va\u0161e domene. Sada zamislite da je va\u0161a domena duga\u010dka rije\u010d slo\u017eenog pravopisa i s neobi\u010dnim brojevima. Vjerojatno ste izgubili tog korisnika jer se ne\u0107e sjetiti va\u0161eg imena domene. Kratka domena jednostavnog pravopisa trebala bi biti jedan od va\u0161ih glavnih kriterija.<\/p><ul><li><h3>Crtice i brojevi<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Kori\u0161tenje crtica izme\u0111u rije\u010di u imenu domene samo ote\u017eava \u010ditanje i pam\u0107enje domene. Ime domene sastavljeno od jedne rije\u010di lak\u0161e je napisati i pro\u010ditati. Kori\u0161tenje brojeva u imenu domene tako\u0111er se ne preporu\u010duje jer lako mogu zbuniti korisnike.<\/p><ul><li><h3>Pamtljivo i s vremenom<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Izbjegavajte pomodna imena koja nakon nekog vremena mo\u017eda vi\u0161e ne\u0107e biti popularna, pamtljiva ili prikladna. Va\u0161e ime domene treba predstavljati vjerodostojnost i identitet va\u0161eg brenda te zadr\u017eati svoju vrijednost tijekom vremena.<\/p><ul><li><h3>Povezano s poslovanjem<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Va\u0161e ime domene treba predstavljati va\u0161e poslovanje i djelatnost. Poku\u0161ajte odabrati ime koje je povezano s va\u0161im poslom kako bi vam pomoglo i u izgradnji brenda. Mnoga imena domena nisu izravno povezana s tvrtkama koje predstavljaju, ali preporu\u010duje se odabrati povezano ime kad god je to mogu\u0107e.<\/p><ul><li><h3>Kori\u0161tenje klju\u010dnih rije\u010di<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Kao vlasnik tvrtke koji \u017eeli rasti, trebate znati koliko je Google va\u017ean. Poku\u0161ajte u ime domene uklju\u010diti relevantne klju\u010dne rije\u010di kako bi imalo SEO vrijednost i pomoglo Googleu da razumije prirodu va\u0161eg poslovanja.<\/p><ul><li><h3>Nastavak domene<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Uz ime domene postoji i nastavak domene, koji je jednako va\u017ean kao i odabir samog imena. Trebali biste odabrati nastavak koji odgovara va\u0161em poslovanju. Postoji mnogo nastavaka domena, a njihov broj svakodnevno raste. Mogu se podijeliti prema zemljopisnoj lokaciji ili vrsti djelatnosti.<\/p><p style=\"padding-left: 40px;\">Nastavak domene mo\u017ee ukazivati na lokaciju va\u0161eg poslovanja ili podru\u010dje u kojem djelujete, pa je va\u017eno odabrati pravi.<\/p><ul><li><h3>Registracija domene<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Prije kona\u010dnog odabira provjerite je li domena slobodna i mo\u017ee li se registrirati. Tako\u0111er provjerite je li va\u0161e ime domene jo\u0161 slobodno s popularnim nastavcima domena. Ako jest, registrirajte ga \u0161to prije. Da biste saznali je li odabrano ime domene slobodno, mo\u017eete ga potra\u017eiti u odjeljku<a href=\"\/hr\/webhosting\/domain\/\"> registracija domena<\/a> na stranicama Potenting. Ako je domena slobodna, mo\u017eete nastaviti s njezinom registracijom.<\/p><ul><li><h3>Dru\u0161tvene mre\u017ee<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Provjerite svoje ime domene na dru\u0161tvenim mre\u017eama na kojima planirate biti aktivni kako biste bili sigurni da je isto ime slobodno i ondje. Tako \u0107e va\u0161e ime domene i profili na dru\u0161tvenim mre\u017eama biti uskla\u0111eni, \u0161to korisnicima olak\u0161ava prepoznavanje i pra\u0107enje va\u0161eg brenda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b111da e-flex e-con-boxed e-con e-parent\" data-id=\"7b111da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b152235 elementor-widget elementor-widget-text-editor\" data-id=\"b152235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Zaklju\u010dak<\/h2><p>Prikladno ime domene mo\u017ee znatno utjecati na rast i uspjeh va\u0161eg poslovanja. Tako\u0111er mo\u017ee pobolj\u0161ati va\u0161 SEO i pomo\u0107i va\u0161oj web stranici da postigne bolju vidljivost u tra\u017eilicama. Odabir kratkog, pamtljivog, relevantnog imena domene koje se lako upisuje olak\u0161ava korisnicima da prona\u0111u i zapamte va\u0161 brend. Budu\u0107i da je ime domene jedan od glavnih dijelova va\u0161eg online identiteta, odvojite vrijeme da ga pa\u017eljivo odaberete i registrirate prije nego \u0161to to u\u010dini netko drugi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad22cea e-flex e-con-boxed e-con e-parent\" data-id=\"ad22cea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff5d6ec e-con-full e-flex e-con e-child\" data-id=\"ff5d6ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00647ae elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"00647ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-question-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 448c-110.532 0-200-89.431-200-200 0-110.495 89.472-200 200-200 110.491 0 200 89.471 200 200 0 110.53-89.431 200-200 200zm107.244-255.2c0 67.052-72.421 68.084-72.421 92.863V300c0 6.627-5.373 12-12 12h-45.647c-6.627 0-12-5.373-12-12v-8.659c0-35.745 27.1-50.034 47.579-61.516 17.561-9.845 28.324-16.541 28.324-29.579 0-17.246-21.999-28.693-39.784-28.693-23.189 0-33.894 10.977-48.942 29.969-4.057 5.12-11.46 6.071-16.666 2.124l-27.824-21.098c-5.107-3.872-6.251-11.066-2.644-16.363C184.846 131.491 214.94 112 261.794 112c49.071 0 101.45 38.304 101.45 88.8zM298 368c0 23.159-18.841 42-42 42s-42-18.841-42-42 18.841-42 42-42 42 18.841 42 42z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a14cbec e-con-full e-flex e-con e-child\" data-id=\"a14cbec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f185b52 elementor-widget elementor-widget-text-editor\" data-id=\"f185b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>\u010cesta pitanja<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37fa8a elementor-widget elementor-widget-text-editor\" data-id=\"f37fa8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>1. Utje\u010de li ime domene izravno na SEO web stranice?<\/h3><p style=\"padding-left: 40px;\">Samo ime domene nije presudan \u010dimbenik za rangiranje na Googleu. Me\u0111utim, odabir relevantnog, pouzdanog i prepoznatljivog imena domene mo\u017ee pridonijeti izgradnji brenda i korisni\u010dkom iskustvu. Samo uklju\u010divanje klju\u010dnih rije\u010di u ime domene samo po sebi ne pobolj\u0161ava rangiranje u pretra\u017eivanju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a24807 elementor-widget elementor-widget-text-editor\" data-id=\"5a24807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>2. \u0160to je bolje: domena usmjerena na brend ili domena temeljena na klju\u010dnim rije\u010dima?<\/h3><p style=\"padding-left: 40px;\">Za tvrtke koje \u017eele izgraditi dugoro\u010dan brend, domena usmjerena na brend op\u0107enito je bolji izbor. Domena temeljena na klju\u010dnim rije\u010dima mo\u017ee biti razumna opcija kada je odabrano ime i dalje kratko, prirodno i prilagodljivo budu\u0107em rastu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6a905 elementor-widget elementor-widget-text-editor\" data-id=\"6b6a905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>3. Je li domena koju je prethodno registrirao netko drugi i kojoj je istekla registracija prikladna za ponovnu registraciju?<\/h3><p style=\"padding-left: 40px;\">Ne nu\u017eno. Istekle domene mogu imati povijest spam izgradnje poveznica, zlouporabe ili drugih neprikladnih aktivnosti. Va\u017eno je provjeriti povijest domene prije kupnje ili ponovne registracije.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prvi korak u pokretanju posla je odabir imena domene i moram priznati da ve\u0107 od tog prvog koraka trebate biti oprezni i odabrati pravo ime domene.Odabir imena domene mo\u017ee se \u010diniti jednostavnom odlukom dok tek pokre\u0107ete posao, ali kada va\u0161e poslovanje naraste, ako ljudi ne mogu zapamtiti va\u0161e ime domene ili vas ne prepoznaju po [\u2026]<\/p>\n","protected":false},"author":7,"featured_media":905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast 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