{"id":1418,"date":"2026-08-27T09:30:00","date_gmt":"2026-08-27T09:30:00","guid":{"rendered":"https:\/\/potenting.com\/no\/blog\/how-to-choose-the-right-domain-name-for-your-business\/"},"modified":"2026-09-28T02:51:25","modified_gmt":"2026-09-28T02:51:25","slug":"how-to-choose-the-right-domain-name-for-your-business-no","status":"publish","type":"post","link":"https:\/\/potenting.com\/no\/blog\/how-to-choose-the-right-domain-name-for-your-business\/","title":{"rendered":"Slik velger du riktig domenenavn for bedriften din"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1418\" class=\"elementor elementor-1418\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c51e0 e-flex e-con-boxed e-con e-parent\" data-id=\"12c51e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ec60b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"b0ec60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Ingen overskrifter ble funnet p\\u00e5 denne siden.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tInnholdsfortegnelse\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b0ec60b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b0ec60b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__b0ec60b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c99409 e-flex e-con-boxed e-con e-parent\" data-id=\"4c99409\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba4d58 elementor-widget elementor-widget-text-editor\" data-id=\"8ba4d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Det f\u00f8rste steget n\u00e5r du starter en bedrift, er \u00e5 velge domenenavn, og jeg m\u00e5 innr\u00f8mme at du allerede fra dette aller f\u00f8rste steget m\u00e5 v\u00e6re n\u00f8ye og velge riktig domenenavn.<\/p><p>\u00c5 velge domenenavn kan virke som en enkel avgj\u00f8relse n\u00e5r du akkurat har startet en bedrift, men n\u00e5r bedriften vokser og folk ikke husker domenenavnet ditt eller ikke kjenner deg igjen p\u00e5 det merkenavnet, vil du innse at du tok feil valg. Da kan det imidlertid allerede v\u00e6re for sent.<\/p><p>S\u00e5 v\u00e6r n\u00f8ye n\u00e5r du velger domenenavn, og s\u00f8rg for \u00e5 f\u00f8lge r\u00e5dene som nevnes her.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e45e43 e-flex e-con-boxed e-con e-parent\" data-id=\"7e45e43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e13e2 elementor-widget elementor-widget-text-editor\" data-id=\"19e13e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Hvorfor valget av domenenavn er viktig<\/h2><p>Hvis du hadde en fysisk butikk eller en bedrift utenfor nettet, ville du ikke \u00e5pnet den i en gate uten trafikk eller p\u00e5 et sted som folk ikke lett kunne finne n\u00e5r de spurte om adressen din.<\/p><p>Et domenenavn er like viktig som beliggenheten til en fysisk butikk, fordi det er adressen til nettvirksomheten din. Du b\u00f8r ogs\u00e5 huske at domenenavn er unike. Hvis du ikke registrerer \u00f8nsket domenenavn s\u00e5 snart som mulig, kan noen andre registrere det f\u00f8r deg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de00a0f elementor-widget elementor-widget-image\" data-id=\"de00a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name.webp\" class=\"attachment-large size-large wp-image-901\" alt=\"The Importance of Choosing a Domain Name\" srcset=\"https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name.webp 600w, https:\/\/potenting.com\/blog\/wp-content\/uploads\/2026\/08\/The-Importance-of-Choosing-a-Domain-Name-300x169.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c50a732 e-flex e-con-boxed e-con e-parent\" data-id=\"c50a732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eadf332 elementor-widget elementor-widget-text-editor\" data-id=\"eadf332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Slik velger du domenenavn<\/h2><p>Det er flere ting du b\u00f8r tenke p\u00e5 n\u00e5r du velger domenenavn, blant annet:<\/p><ul><li><h3>Hold domenet kort<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Domenenavnet ditt b\u00f8r v\u00e6re kort og lett \u00e5 huske. Tenk deg at en bruker bes\u00f8ker nettstedet ditt og vil komme tilbake senere, og derfor m\u00e5 huske domeneadressen din. Tenk deg s\u00e5 at domenet ditt er et langt ord med vanskelig stavem\u00e5te og merkelige tall. Da har du sannsynligvis mistet den brukeren, fordi vedkommende ikke vil huske domenenavnet ditt. Et kort domene med enkel stavem\u00e5te b\u00f8r v\u00e6re et av hovedkriteriene dine.<\/p><ul><li><h3>Bindestreker og tall<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Bindestreker mellom ordene i et domenenavn gj\u00f8r bare domenet vanskeligere \u00e5 lese og vanskeligere \u00e5 huske. Et domenenavn som best\u00e5r av ett enkelt ord, er lettere \u00e5 skrive og lese. Tall i domenenavnet anbefales heller ikke, siden de lett kan forvirre brukerne.<\/p><ul><li><h3>Minneverdig over tid<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Unng\u00e5 trendy navn som etter en stund kanskje ikke lenger er popul\u00e6re, minneverdige eller passende. Domenenavnet ditt b\u00f8r gjenspeile merkevarens troverdighet og identitet og beholde verdien sin over tid.<\/p><ul><li><h3>Relevant for virksomheten<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Domenenavnet ditt b\u00f8r representere virksomheten og bransjen din. Pr\u00f8v \u00e5 velge et navn som har tilknytning til virksomheten din, slik at det ogs\u00e5 kan hjelpe deg med merkevarebyggingen. Mange domenenavn har ingen direkte tilknytning til virksomhetene de representerer, men det anbefales \u00e5 velge et relevant navn n\u00e5r det er mulig.<\/p><ul><li><h3>Bruk av s\u00f8keord<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Noe av det viktigste du b\u00f8r vite som bedriftseier som vil vokse, er hvor viktig Google er. Du b\u00f8r pr\u00f8ve \u00e5 ta med relevante s\u00f8keord i domenenavnet, slik at det kan ha SEO-verdi og hjelpe Google med \u00e5 forst\u00e5 hva slags virksomhet du driver.<\/p><ul><li><h3>Domeneendelse<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">I tillegg til selve domenenavnet finnes det ogs\u00e5 en domeneendelse, som er like viktig som valget av domenenavn. Du b\u00f8r velge en endelse som passer for virksomheten din. Det finnes mange domeneendelser, og antallet \u00f8ker stadig. De kan deles inn etter geografisk beliggenhet eller type virksomhet.<\/p><p style=\"padding-left: 40px;\">En domeneendelse kan vise hvor virksomheten din holder til eller hvilken bransje du jobber i, s\u00e5 det er viktig \u00e5 velge riktig.<\/p><ul><li><h3>Domeneregistrering<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">F\u00f8r du tar det endelige valget, m\u00e5 du s\u00f8rge for at domenet er ledig og kan registreres. Du b\u00f8r ogs\u00e5 sjekke om domenenavnet ditt fortsatt er ledig med popul\u00e6re domeneendelser. Hvis det er ledig, b\u00f8r du registrere det s\u00e5 snart som mulig. For \u00e5 finne ut om domenenavnet du har valgt er ledig, kan du s\u00f8ke etter det under<a href=\"\/no\/webhosting\/domain\/\"> domeneregistrering<\/a> hos Potenting. Hvis domenet er ledig, kan du g\u00e5 videre og registrere det.<\/p><ul><li><h3>Sosiale medier<\/h3><\/li><\/ul><p style=\"padding-left: 40px;\">Sjekk domenenavnet ditt p\u00e5 de sosiale medieplattformene der du planlegger \u00e5 v\u00e6re aktiv, for \u00e5 forsikre deg om at det samme navnet er ledig der ogs\u00e5. P\u00e5 den m\u00e5ten blir domenenavnet og kontoene dine p\u00e5 sosiale medier konsekvente, noe som gj\u00f8r det lettere for brukerne \u00e5 kjenne igjen og f\u00f8lge merkevaren din.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b111da e-flex e-con-boxed e-con e-parent\" data-id=\"7b111da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b152235 elementor-widget elementor-widget-text-editor\" data-id=\"b152235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Til slutt <\/h2><p>Et passende domenenavn kan ha stor betydning for veksten og suksessen til bedriften din. Det kan ogs\u00e5 forbedre SEO-en din og gi nettstedet bedre synlighet i s\u00f8kemotorer. Et kort, minneverdig, relevant domenenavn som er lett \u00e5 skrive, gj\u00f8r det enklere for brukerne \u00e5 finne og huske merkevaren din. Siden domenenavnet er en av hoveddelene av identiteten din p\u00e5 nettet, b\u00f8r du ta deg tid til \u00e5 velge det med omhu og registrere det f\u00f8r noen andre gj\u00f8r det.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad22cea e-flex e-con-boxed e-con e-parent\" data-id=\"ad22cea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff5d6ec e-con-full e-flex e-con e-child\" data-id=\"ff5d6ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00647ae elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"00647ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-question-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 448c-110.532 0-200-89.431-200-200 0-110.495 89.472-200 200-200 110.491 0 200 89.471 200 200 0 110.53-89.431 200-200 200zm107.244-255.2c0 67.052-72.421 68.084-72.421 92.863V300c0 6.627-5.373 12-12 12h-45.647c-6.627 0-12-5.373-12-12v-8.659c0-35.745 27.1-50.034 47.579-61.516 17.561-9.845 28.324-16.541 28.324-29.579 0-17.246-21.999-28.693-39.784-28.693-23.189 0-33.894 10.977-48.942 29.969-4.057 5.12-11.46 6.071-16.666 2.124l-27.824-21.098c-5.107-3.872-6.251-11.066-2.644-16.363C184.846 131.491 214.94 112 261.794 112c49.071 0 101.45 38.304 101.45 88.8zM298 368c0 23.159-18.841 42-42 42s-42-18.841-42-42 18.841-42 42-42 42 18.841 42 42z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a14cbec e-con-full e-flex e-con e-child\" data-id=\"a14cbec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f185b52 elementor-widget elementor-widget-text-editor\" data-id=\"f185b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Ofte stilte sp\u00f8rsm\u00e5l<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37fa8a elementor-widget elementor-widget-text-editor\" data-id=\"f37fa8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>1. P\u00e5virker domenenavnet et nettsteds SEO direkte?<\/h3><p style=\"padding-left: 40px;\">Et domenenavn alene er ikke en avgj\u00f8rende faktor for rangeringen i Google. Et relevant, p\u00e5litelig og gjenkjennelig domenenavn kan likevel bidra til merkevarebygging og brukeropplevelse. \u00c5 ta med s\u00f8keord i domenenavnet forbedrer ikke i seg selv rangeringen i s\u00f8keresultatene.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a24807 elementor-widget elementor-widget-text-editor\" data-id=\"5a24807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>2. Hva er best, et merkevarefokusert domene eller et s\u00f8keordbasert domene?<\/h3><p style=\"padding-left: 40px;\">For bedrifter som \u00f8nsker \u00e5 bygge en langsiktig merkevare, er et merkevarefokusert domene som regel et bedre valg. Et s\u00f8keordbasert domene kan v\u00e6re et fornuftig alternativ n\u00e5r navnet likevel er kort, naturlig og skalerbart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6a905 elementor-widget elementor-widget-text-editor\" data-id=\"6b6a905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>3. Er et domene som tidligere var registrert av noen andre og har utl\u00f8pt, egnet for ny registrering?<\/h3><p style=\"padding-left: 40px;\">Ikke n\u00f8dvendigvis. Utl\u00f8pte domener kan ha en historikk med spam-lenkebygging, misbruk eller annen upassende aktivitet. Det er viktig \u00e5 sjekke historikken til et domene f\u00f8r du kj\u00f8per eller registrerer det p\u00e5 nytt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Det f\u00f8rste steget n\u00e5r du starter en bedrift, er \u00e5 velge domenenavn, og jeg m\u00e5 innr\u00f8mme at du allerede fra dette aller f\u00f8rste steget m\u00e5 v\u00e6re n\u00f8ye og velge riktig domenenavn.\u00c5 velge domenenavn kan virke som en enkel avgj\u00f8relse n\u00e5r du akkurat har startet en bedrift, men n\u00e5r bedriften vokser og folk ikke husker domenenavnet [\u2026]<\/p>\n","protected":false},"author":7,"featured_media":905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hvorfor er domenenavn viktige, og hvordan velger du ett?<\/title>\n<meta name=\"description\" content=\"L\u00e6r hvorfor riktig domenenavn er viktig, og f\u00e5 enkle tips til \u00e5 velge et kort, minneverdig og SEO-vennlig domene for bedriften din.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/potenting.com\/no\/blog\/how-to-choose-the-right-domain-name-for-your-business\/\" \/>\n<meta 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